Publishing Poynters
Book and Information-Marketing News and Ideas from Dan PoynterNovember 1,2002. Copyright Para Publishing. ISSN: 1530-5694
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub
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IN THIS ISSUE
1. ParaNews=============================================
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor
A. AMAZON CUTS LOSSES BY 80%. The Internet retailer is only showing
a pro forma profit, but discounts and free shipping are making real black
ink more likely.
http://update.informationweek.com/cgi-bin4/flo?y=eJSE0EOkjX0V20BkpM0Ay
B. GOOGLE PROVIDES NEW RESEARCH TOOL. Now you can search and browse 4,000
continuously updated news sources. Go to http://Google.com
and click on the News tab. Then type in the subject you are looking for.
Google is still the world's number-one search site. See
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905358451&rel=true
C. WEB RESEARCHING JUST GOT EASIER. Paul Krupin has designed a Magic Search Word program to apply to search engines. The web site helps you narrow your search by selecting the right search words using pre-arranged, drop down menus. There are several word groups and they operate like ordering food from a Chinese menu, you just select one from column a, and one from column b and so forth.
Krupin has designed a set of search words especially for book publishers and now he is soliciting Beta testers. To get in on the testing, contact Krupin for full details. dircon@owt.com
D. DIGITAL PRINTING BEING USED TO TEST THE MARKET. See
http://www.capv.com/home/Press/2002/10.01.02.html
E. HELP DAN POYNTER TO HELP OTHERS TO MAKE A DIFFERENCE AND MAKE A LIVING WITH A BOOK. Dan is bringing his book writing-publishing-promoting message to groups of writers, publishers and professional speakers. Now he wants to approach other people with a book inside them: consultants, coaches, mentors, professionals, clergy, and businesspeople. Contact Dan if you know of a group that would profit from his programs. DanPoynter@ParaPublishing.com
F. BCH CHAIN STORE PROGRAM FALLS THROUGH. Book Clearing House, the upstate New York fulfillment firm is retracting an earlier announcement that they would represent clients' books to the major bookstore chains. BCH owner Nancy Smoller said "We'll continue trying to develop a practical way to better tap bookstores while avoiding all the pitfalls plaguing distributors and bad financial models leading to bankruptcy."
BCH and Bookmasters are two fulfillment houses that offer a quicker alternative
to book distributors. Both have established a connection to Ingram, the
largest wholesaler. See
http://parapub.com/supplier.cfm?
Each can make your books available to the bookstores. The next challenge
is getting the chains and independents to order.
G. YAHOO REPORTS THAT OVER 30 PERCENT OF EMAIL ADDRESSES ARE CHANGED
ANNUALLY, with users often forgetting to keep personal and commercial
contacts.
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905358454&rel=true
H. POD PUBLISHER OFFER QUANTITY RUNS. Infinity Publishing has expanded
into quantity printing and labeling it "POD Wholesale. See
http://www.podwholesale.com/pricing.htm
The books are manufactured on the same digital equipment.
"POD" is a method of doing business; it is not a method of printing. "POD" means making a copy of a book after it is ordered. Most POD printing is done one-at-a-time. On the other hand, short-run printing has been referred to as "PQN or Print Quantity Needed.
Most digital printers provide small-quantity runs. Most POD publishers sell books one-at-a-time. Infinity may be the first POD publisher to offer PQN printing.
I. DAN POYNTER IS COMING TO VISIT if you are near:
Arizona
British Columbia
California (13 events are scheduled)
Colorado (2)
Florida (4)
Georgia
Illinois
Texas
Washington
See the ParaCalendar on my content-filled seminars, below. See ALL the
listings. I will visit some states/provinces several times. Attend and
I will show you how to make a difference and make a living with your book.
http://parapub.com/calendar.cfm?
J. PERSONAL ATTENTION TO YOUR PROJECT. I insist that attendees at our Santa Barbara Power Workshops send me information on their projects 10 days prior to the event. I read and evaluate each one and draft a page or more of suggestions. This research helps me to understand you and your project so that the course can be tailored to your needs.
The next workshop here in Santa Barbara will be on January 11-12. For
more information on this &695 event (&495 for the second person from the
same company), see
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=29919080
Or call 800-PARAPUB.
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A. HISTORY OF BOUND GALLEYS. See
http://www.craneduplicating.com/v1/bound_galleys/index.cfm?fuseAction=history
B. INCREASE THE PUBLICITY POWER OF YOUR APPEARANCES. Publicity gets you more publicity, so it's wise to pump up your publicity power by sending a media release "AFTER" your bookstore appearance.
Why send the release after the fact?
1. You can include a picture, which increases the media release's chance
of being used—by more than seventy percent. (Tip: Use a unique "telling"
picture and great caption for the ultimate effect.
2. You can include names and suburbs of people who attended, which will greatly multiply your chance of getting the release published in the suburban papers (tip: include the suburb in the headline for local papers).
3. You can use quotations from people who attended and weave them into the release.
See samples at http://deg.com/MediaKit/PostReleases/PostRelease.htm
--Marisa D'Vari
mdvari@GetBookedNow.com
C. BOTHERED BY TELEMARKETERS? Try this "counterscript" to throw them off: http://www.xs4all.nl@54.vg/2761
D. A SNEAK PEAK AT MS-OFFICE 11
Microsoft is emphasizing XML-enabled additions to the next iteration of
Office. http://update.informationweek.com/cgi-bin4/flo?y=eJQA0EOkjX0V20BkgA0AX
E. NOW YOUR SITE CAN HAVE (AMAZON-LIKE) "LOOK-INSIDE-THE-BOOK" PAGES AND VIDEO CLIPS. See http://www.sosprograms.com. Lynn Clark's site was designed by Bookzone.com
F. JOIN OTHERS TO PROMOTE YOUR BOOK.
--General Public Library Mailing
--College, Jr. College & University Library Program History/Political/Environment/Current
Affairs Target Marketing
See http://www.pma-online.org/programs.cfm
G. GUARANTEE. If you don't earn one thousand dollars for every book tip
you find in Publishing Poynters, we'll give you one hundred times your
subscription price back with interest. . . . Of course the subscription
costs you nothing, but it was a generous offer wasn't it? :)
This reminder borrowed from Tom Antion,
http://www.professionalspeaker.com/ezinesubscribe.htm
H. BOOKSTORES ARE A LOUSY PLACE TO SELL BOOKS. Go into a bookstore and
look around. How many people came in to buy a book on skydiving? Now visit
a parachute store. How many are interested in a book on skydiving? There
are many places to sell books besides bookstore. They are easier to reach,
much more lucrative and a lot more fun. To start
Thinking Outside of the Book (trade), See
http://parapub.com/getpage.cfm?file=resource/promote.html
I. WHAT CAN THE PUBLISHERS MARKETING ASSOCIATION DO FOR YOU? See
http://www.pma-online.org/membonly.cfm
A. HOW TO CREATE A HOW-TO BOOK, ARTICLE OR SPECIAL REPORT TO PROMOTE
YOURSELF AND YOUR BUSINESS. An exciting audio shows how to create and
self-publish information products. MBA Eric Gelb explains how to gather
material, develop titles, generate sales, get publicity, host book signings
and more. Eric is joined by Debbie Allen (Confessions of Shameless Promoters)
in an interview format that will grab your attention. You will develop
an action plan to grow your publishing business and make more money. To
order the cassette or CD, see
http://www.PublishingGold.com/audio.html.
B. WANT TO TIE THE RELEASE OF YOUR BOOK TO A HOLIDAY? See the list at
http://www.EarthCalendar.net
Also see Celebrate Today by John Kremer.
C. BOOK PROMOTION MAILING LISTS. Magazines, newsletters and other places
to send review copies and news releases. See
http://parapub.com/maillist.cfm?
D. SUPPLIERS. Need a typesetter, cover artist, bar code, editor, fulfillment
service, promotion help, someone to get you on radio and TV? See the Supplier
List at
http://parapub.com/supplier.cfm?
E. WHERE IS DAN POYNTER? Find out when he will be speaking in your area.
See
http://parapub.com/calendar.cfm?
F. WHO IS DAN POYNTER? SEE
http://parapub.com/getpage.cfm?file=/about.html
G. THE NEW BOOK MODEL. There is a faster, easier and cheaper way to produce
a book today. See
http://parapub.com/getpage.cfm?file=newbook.html
Listen to Dan Poynter being interviewed on The New Book Model. Go to
http://parapub.com/getpage.cfm?file=/homepage.html
And scroll down to "On Air".
H. GET A COMPLETE LIST OF DAN POYNTER'S BOOKS, REPORTS, DISKS, AND TAPES.
See
http://parapub.com/getpage.cfm?file=products.html
I. WHY PRINT AND MAIL MEDIA (PRESS) KITS? Save time and money, put your
kit on your web site instead. For an example, see:
http://parapub.com/getpage.cfm?file=pressroom/pressroom.html
J. BOOK PROMOTION WORKSHOPS IN SANTA BARBARA. Come to Dan's home-office
to learn about book marketing with a small class of just 23 eager publishers.
See
http://parapub.com/getpage.cfm?file=resource/edutrain.html
K. BOOK FULFILLMENT IS EXPENSIVE AND TIME-CONSUMING. John Huenefeld says
shipping books costs 7% to 14% of sales depending upon whether most of
the books go out in single packages or by the carton. See
http://parapub.com/getpage.cfm?file=resource/fulfill.html
L. BOOK PRODUCTION. Discover what you need to know on:
--Prepress: book design, typesetting & layout
--Printing and Printers: pBooks.
--Electronic books: eBooks, dBooks & aBooks.
See
http://parapub.com/getpage.cfm?file=resource/produce.html
WRITE FOR MAGAZINES. It is easier to re-slant and resell an existing article than to write a new one. Recycle your material.
Many authors start off by writing for magazines. This nonfiction writing enables them to bank material for their book, improve their writing style and build up a loyal readership.
Savvy magazine writers sell the same article over and over by re-slanting it for the next magazine and the next. Some articles are even sold simultaneously, unchanged.
Author-Publisher Gordon Burgett was driving home when he heard Paul Harvey
tell a story about a lost cat that had found its way home over several
hundred miles. The next day he read of a goat that found its way home.
The next week, he read about “psi-trailing,” animals finding
their way home even when their owners move. He began studying the phenomenon
and wrote an article that he sold to one magazine. Since 1983, the article
has been printed in different forms in 18 magazines and some 30 reprints
(unchanged). Over the years, Gordon has sold over 1800 articles. This
one article amounts to 2% of them.
http://www.sops.com
Over 18,000 magazines are published in the United States according to the Magazine Publishers of America.
“Trade magazine editors want new ideas; they don’t require Pulitzer Prize winners.” —Mary Maurer, writer, in The Portable Writers’ Conference.
(Excerpted from Successful Nonfiction by Dan Poynter.
For 108 MORE inspirational tips, See
http://parapub.com/getpage.cfm?file=/resource/writing.html
Scroll down to SUCCESSFUL NONFICTION: Tips & Inspiration for Getting Published
by Dan Poynter. This is a gift book for the writer within or the writer
in your life. It might be described as Life's Little Instruction Book
meets Chicken Soup for the Writer's Soul. Each page hits you right in
the thought process with a tip, an explanation, an illustrative story
and a writing quotation. All writers will find this book informative,
insightful and fun. "Bet you can't read just one."
You will discover: 38 Tips on how to write, 11 Tips on why you should
write, 4 Tips on why your writing project should be a book, 21 Tips on
what to write, 7 Tips on doing research, 9 Tips for building your book,
3 Tips on Copyright, 10 Tips for finding the right agent or publisher,
6 Tips on book promotion, And much, much more.
Successful Nonfiction is a beautiful book. The soft cover book
has gold stamping, embossing, French flaps, end sheets and a matte finish.
It is a book as an "art form".
ISBN 978-1-56860-061-1. Softcover book, 5.5 x 8.5, 144-pages. &14.95
A. F-R-E-E PUBLISHING GLOSSARY. See
http://www.craneduplicating.com/v1/Glossary/index.cfm?fuseAction=welcome
B. NO CHARGE FOR CONSULTING. For the cheapest consulting possible, join some of these book-publishing Affinity Groups or listservs. You will be able to ask questions and maybe provide some answers. Contact:
Self_publishing@yahoogroups.com
Owner-pub-forum-digest@majordomo.alentus.com
Publish-L@shrsys.hslc.org
majordomo@bookzone.com
publish@writersweekly.com
ebook-community@yahoogroups.com
For others affinity groups, see
Usenet: http://groups.google.com
Yahoo! Groups: http://groups.yahoo.com
Topica: http://www.topica.com
C. F-R-E-E INFORMATION KITS ON SPECIFIC ASPECTS OF BOOKS. Each kit consists of more than eight pages of details, tips and resources. Each is geared to a level of The New Book Model.
=> Researching and writing
=> Producing printed books, eBooks & dBooks.
=> Marketing, promoting & distributing.
See
http://parapub.com/getpage.cfm?file=/infokit.html
D. F-R-E-E BOOK PROMOTION NEWSLETTER. Tell your writing and publishing friends about this ezine. Just forward the entire newsletter to them.
E. F-R-E-E BOOK-WRITING TIPS. See
http://parapub.com/getpage.cfm?file=resource/writing.html
F. LIST YOUR BOOK(S) F-R-E-E ON THE PARA PUBLISHING WEB SITE. See
http://parapub.com/successstories.cfm?
G. F-R-E-E INFORMATION ON SETTING UP AND RUNNING YOUR PUBLISHING BUSINESS.
See
http://parapub.com/getpage.cfm?file=resource/business.html
H. GET ALL OF DAN POYNTER'S F-R-E-E REPORTS, See
http://parapub.com/getpage.cfm?file=products.html
A. Dan Poynter is circling the world to show people how to make a difference
and make a living through their books. He shares The New Book Model: how
to approach agents, publishers and self-publish all at the same time.
He will show you how to use innovative techniques and leading-edge technology
to write your books faster, produce your books for less and promote your
books more effectively. He makes writing, publishing and promoting books
easy, profitable and fun. See The New Book Model at
/getpage.cfm?file=newbook.html
Dan Poynter's seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in U.S. News & World Report. The media comes to Dan because he is the leading authority on book writing, producing, marketing, promoting and distributing. The author of more than 100 books and revisions and more than 500 magazine articles on publishing, he is one of the industry's most energetic, experienced and respected leaders.
DAN IS ON A MISSION:
He does not want people to die with a book still inside them.
At some events he provides the entire four-hour writing, publishing & promoting program while at others he gives a shorter presentation. Most presentations are in PowerPoint with motion and sound.
He also speaks on parachutes and skydiving.
For more information, get in touch with the Contact person and see the host's Website
ALSO SEE THE AUTOMATED CALENDAR ON OUR WEBSITE: http://parapub.com/calendar.cfm?
2002
October 30: SEATTLE. Discover U. The New Book Model. 2150 No. 107th Street, #B52, Seattle, WA 98133. Course CS253A, 6:27-10:00 pm. &39. Fmi: Erin Brandon, 206-365-0400; Erin@DiscoverU.org. http://www.discoveru.org/classes/detail.cfm?CID=1553
November 1: SANTA BARBARA. E-Writers Conference. Promoting Your Books with Writing: Articles, Filers and More. A new presentation. Radisson Hotel on Cabrillo Blvd. Fmi: Sunny Ross, 805-563-5400. Sunny@e-WritersConference.com
November 6: DENVER. Colorado F>ree University. Writing
& Publishing Nonfiction, a seminar by Dan Poynter. The full New Book Model
course. 5:57–10 pm. 1510 York Street. Fmi: 303-785-2321.
NancyP@Compuskills.com.
November 7: TUCSON. Society of Southwestern Authors. The full four-hour New Book Model program. Fmi: Penny Porter, wporter202@aol.com
November 19: LOS ANGELES. Writing & Publishing Nonfiction,
a seminar by Dan Poynter at the Learning Annex. The full New Book Model
program. 6:30 to 10:00 PM. fmi (310) 478-6677.
http://www.LearningAnnex.com
November 21: CHICAGO. Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Discovery Center. 6:00 to 10:00 PM. fmi 773-348-8120; dcenter@core.com.
November 22-24: HOUSTON. Cat Writers Association annual conference. The full four-hour New Book Model program. Fmi: Kim Thornton, kthornton@cox.net. http://www.catwriters.org
December 3: TAMPA. Baywinds. The full New Book Model program. 6:30-10:00 pm. Fmi: tel: 800-300-6994. info@baywinds.net.
December 6: VANCOUVER. Canadian Association of Professional Speakers. Turning Your Speeches into Books. The writing part of The New Book Model. fmi: Cheryl Cran, 604-552-9640, info@CherylCran.com
December 10: LOS ANGELES. Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex. 6:27 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
December 14: WESTFORD, MASSACHUSETTS. New England Speakers' Assn. BOSTON area. Turning Your Speeches into Books; the full four-hour New Book Model program. Fmi: Steve Shama, MD. 617-277-8332. SteveShama@aol.com
2003
January 11-12: SANTA BARBARA. Book marketing/promotion/distribution
seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing,
PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
NancyP@Compuskills.com.
January 15: ATLANTA. Writing & Publishing Nonfiction, a seminar by Dan Poynter at The Knowledge Shop, Atlanta, Georgia. The full New Book Model program. 6:27 to 10:00 PM. Fmi: TheKnowledgeShop@aol.com 678-766-6666.
January 17-19: SAN DIEGO Writers Conference. The full four-hour New Book Model program. Fmi: Diane Dunaway, 858-484-8575; ddunaway@aol.com
February 19: WEST PALM BEACH, Florida. National Nurses in Business Association. The full New Book Model program. 6:27-10:00 pm. Fmi: Patricia Ann Bemis, RN CEN, PO Box 561081, Rockledge, FL 32956-1081. Tel 321-633-4610, bemis@nnba.net, http://www.nnba.net
March 4: LOS ANGELES. Writing & Publishing Your Nonfiction Bopok, a seminar by Dan Poynter at the Learning Annex. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677.
March 6: LONG BEACH, California. Professional Coaches & Mentors Assn. The full four-hour New Book Model Program. Renaissance Hotel. FMI: Frumi Barr. 949-729-1577. ceoCoach@Frumi.com
March 8: FORT LAUDERDALE. Florida Speakers Association. The full New Book Model program and more. Fmi: George Chiswick, 561-630-7766; info@Florida-Speakers.org http://www.Florida-Speakers.org
March 28: FRESNO. The WIN-WIN Writers Conference. Fresno, California. Section One of the New Book Model on writing. Stephen Blake Mettee, 559-876-2170. sbm12@csufresno.edu
March 29: LOS ANGELES. Part One of The New Book Model on product creation (writing your book). Mark Victor Hansen's MEGA Book Marketing Seminar. The event runs 28-30 March. Fmi: Lisa Williams: LisaW@MarkVictorHansen.com, (949) 764-2640 Ext 1. See web site for details. http://www.MarkVictorHansen.com This will be Dan's fourth appearance at this event.
April 5: COCOA BEACH. Space Coast Writers Guild, Cocoa Beach, Florida. The full four-hour New Book Model program. Fmi: Joyce Henderson, JEHwriter@cfl.rr.com
April 12: NSA-LOS ANGELES. The full four-hour New Book Model program. Contact Lynda Curtin, 818-507-6055; OppThinker@aol.com
April 26-27: SANTA BARBARA. Book marketing/promotion/distribution
seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing,
PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
May 27: LOS ANGELES. Publishers Marketing Association, First-Timer Event before the Publishing University. Section 3 of The New Book Model: Marketing, Promoting & Distributing. Fmi: Jan Nathan, 310-372-2732, Jan@PMAonline.org; http://www.PMAonline.org
May 28-29: LOS ANGELES. Publishers Marketing Association Publishing University. Dan to serve on five panels, sharing information on a number of subjects. Fmi: Jan Nathan, 310-372-2732, Jan@PMAonline.org; http://www.PMAonline.org
June 10: LOS ANGELES. Writing & Publishing Your Nonfiction Bopok, a seminar by Dan Poynter at the Learning Annex. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677.
June 21: CHEMAINUS, Vancouver Island, BC. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter. The full New Book Model program. Contact Eliza Hemingway for details. maggiedove@shaw.ca
July 19-20: SANTA BARBARA. Book marketing/promotion/distribution
seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing,
PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
September 19: UNIVERSAL CITY. Magnificent Marketing Symposium, Dottie Walters, Universal City, California. Fmi: Michael MacFarland, Michael@walters-intl.com. http://www.walters-intl.com
October 18-19: SANTA BARBARA. Book marketing/promotion/distribution
seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing,
PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
Here is something funny we have found on books, writing, publishing, authors and/or words. If you have a laugh to share, please send it to DanPoynter@ParaPublishing.com
A. THIS "MAFIOSO ACTUARY" SITE will predict the date of your death. See http://www.deathclock.com
B. THE EUROPEAN UNION COMMISSIONERS HAVE ANNOUNCED that an agreement has
been reached to adopt English as the preferred language for European communications,
rather than German, which was the other possibility. As part of the negotiations,
the British government conceded that English spelling had some room for
improvement and has accepted a five-year phased plan for what will be
known as EuroEnglish (Euro for short).
In the first year, "s" will be used instead of the soft "c". Sertainly, sivil servants will resieve this news with joy. Also, the hard "c" will be replased with "k". Not only will this klear up konfusion, but typewriters kan have one less letter.
There will be growing publik enthusiasm in the sekond year, when the troublesome "ph" will be replaced by "f". This will make words like "fotograf" 20 per sent shorter.
In the third year, publik akseptanse of the new spelling kan be expekted to reach the stage where more komplikated changes are possible. Governments will enkorage the removal` of double letters, which have always ben a deterent to akurate speling. Also, al wil agre that the horible mes of silent "e"s in the languag is disgrasful, and they would go.
By the fourth year, peopl wil be reseptiv to steps such as replasing "th" by "z" and "w" by "v".
During ze fifz year, ze unesesary "o" kan be dropd from vords kontaining "ou", and similar changes vud of kors be aplid to ozerkombinations of leters.
Und efter ze fifz yer, ve vil al be speking German like zey vunted in ze forst place
--Anne Louise Grimm, Marketing Consultant
TIPTOE LITERARY SERVICE, http://www.willapabay.org/~anne/
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